OR AS WE LIKE TO PUT IT…..STORY SELLING. INCREASE THE IMPACT OF YOUR SALES PITCH AND PRESENTATIONS WITH STORIES TO CONNECT EMOTIONALLY WITH THE CUSTOMER AND MAKE A BIG IMPRESSION.

Overview:

This course will develop powerful presenters; people who feel confident with their own performance. They will be able to build and maintain rapport with their audience and communicate in an impressive and influential manner. Delegates will practice skills to help them make their points understood and ensure the customer takes action at the end.

Presentations are a key element of the sales process and making sure the customer takes action as a result is extremely important. This is about ensuring the customer acts on what you have presented and not just found it informative. You will be more confident and impressive by the end of the program. Presenting with Stories is a great way to deliver your message and information as it connects with the emotions of the audience as well as delivering the key facts. We remember stories far more than just facts. When done well, it allows us to connect with our customer in a way that works for them.

 Learning Outcomes:

• Explore and practice the power of storytelling
• Gain confidence in the storytelling framework
• Practice connecting emotionally with your audience
• Learn how to weave stories into workplace conversations
• Develop techniques to embed stories within your presentation
• Understand how to open and close presentations for maximum impact
• Learn how to plan your presentation to create action
• Use structure and content to build credibility
• Learn how to be in control, relaxed and confident
• Understand the role of body, posture and language, what it says to the audience
• How to use images to tell stories

 Who this course is for:

Sales professionals wanting to improve the impact of their presentations and sales pitches, seeking to connect with their customers and audiences emotionally to create change and direct action.

 Benefits to you:

Storytelling allows you to build stronger relationships and communicate to get ‘buy-in’ more efficiently and succinctly. You will learn how to connect to the audiences emotion to facilitate change, decisions and create direct action. It will allow you to arrange large amounts of information in a manner your audience will remember and elicit an emotional response from your customer.

 Benefits to your organization:

Decisions and ‘next steps’ often come as a result of a presentation. It’s an important part of the sales cycle. The organization needs to ensure its sales people are getting it right. The result is more business, decision makers influenced positively and more opportunities are moved forward. Become a memory in your customer’s mind – messages ‘stick’ and get passed on. You will be able to communicate ideas holistically and convey a rich yet clear company vision and align with your customer’s values. The skills you learn will also ensure organizational communication is more ‘human’.